this is a final project for the course Practice and Theory of Creativity from RMIT University.
client - RSPCA Australia
brief - develop awareness of and make a strong statement against domestic animal violence/ abuse
insight - photos of youngsters crushing on a poor puppy or stomping on a vulnerable defenseless kitty are floating around social media. they are reportedly to have mental disorder, thus conducting violence, abnormal behavior on defenseless small animal to get attention and feel loved.
creative solution - the team tackles the problem by igniting a feeling of nostagia. if a kid has a pet, she must remember quite well how much she adored it when it first came home, when it comforts her during tough times. if not, the video intends to introduce this kind of feeling when pet is a friend, not an abusive tool.
credit as on the video
